The FADER and Converse Team Up With SXSW to Announce "The FADER FORT Presented ...
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NEW YORK, Feb. 28, 2012 /PRNewswire/ -- The FADER FORT, constantly established as the spot to see live music during the 2012 SXSW Music and Media Colloquy in Austin, Texas, announces a partnership with Converse Inc. as Presenting Sponsor for its 4-day showcase. In its 11th year in Austin, "The FADER FORT Presented by Converse" will also, for the first term ever, be an official SXSW showcase: presenting today's most innovative and emerging artists to both invited fans and celebration badge-holders. Artists confirmed to perform include Santigold, Zola Jesus, and hip-hop collective Blacklist Hippy featuring Kendrick Lamar, Jay Rock, Schoolboy Q and Ab-Essence. Additional sponsors and confirmed acts will be announced in the days best up to the festival.
(Logo: http://photos.prnewswire.com/prnh/20120228/NY61304LOGO )
"Our tenth year in Austin was our biggest year yet—bringing in a phonograph record number of attendees from across the world to discover dozens of new and emerging artists in one recognize," said Andy Cohn, President and Publisher of The FADER, Inc. "In our 11th year in Austin, we couldn't be more wound up to share the stage with Converse, a brand completely aligned with our mission of supporting and showcasing emerging artists and civilization. To also be working with SXSW this year really ties everything together perfectly, and we're looking head to another historic year at The FORT.
Source: Bradenton Herald