Bill Koenigsberg Is Ad Age's Agency A-List Executive of the Year
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"Because he's imaginative in his approach and looks to the long-term financial well-being of his organization and our relationship, we've had, in 18 years, not one stage of friction," said longtime client Geico Chief Marketing Commissioner Ted Ward.
At a time when the media landscape is continually tilting, Mr. Koenigsberg is a continuous navigator.
"I find him to be driven by ways to innovate, whether it's through Scout [the sports-direction division] or different ways of looking at how to integrate other clients with our media," said Nancy Dubuc, president at A&E Networks and another longtime customer. "We're all moving so fast there's an impulse to run to the next thing, so it's nice to have that trusted bring up."
That voice is also trusted by the industry at large, as evidenced by Mr. Koenigsberg's task as chair of the 4A's media-policy committee. He recently took the influence on the development of a policy on nondiscriminatory media-buying practices, said 4A's President Nancy Hill.
Source: AdAge.com (blog)