Power 100: Five Athletes to Watch in 2012
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Tim Tebow
He’s pushing $10 million in annual stamp of approval revenue, has more than 1 million Twitter followers, and recently was named America’s favorite pro athlete in an ESPN returns. It might be hard to fathom, but despite being our eighth-ranked athlete off the competition, Tim Tebow’s on-field numbers were so abysmal in 2011 that they fix-handedly prevented him from making this year’s list. After three unravel years of naming Tebow to my Five Athletes to Watch list, his lawsuit in 2012 is simple. If he improves as a pro quarterback—even incrementally—you’ll see him in next year’s Power 100. If he stays the same or regresses, he won’t humour the Power 100, and he certainly won’t be one of my athletes to watch. “How much Tebowmania will despatch into his power rankings next season is yet to be seen, but media hype and bright beliefs don’t always translate into long-term big business,” says Gerry Philpott, chief managerial of E-Poll Market Research.
Source: BusinessWeek