Clarks teams with Aurasma for...
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Footwear brand Clarks has teamed with Aurasma for four of its women’s burst forth originate summer adverts.
From the end of the month, consumers will be able to bring the drive to life by pointing a smartphone with the app downloaded at a poster featuring the Aurasma logo.
As well as seeing the Bodkin Bay, Henderson Sky, Dollar Thing and Scent Bottle products, Clarks’ consumers will then be able to click through to the Clarks website to extend browsing.
Roy Gardner, head of category at Clarks, said: “We’re proud to be the first footwear maker to offer this experience to our consumers in the UK. Aurasma technology enables us to take care of fantastic insight into the Clarks brand at a time when we are embracing new and innovative ways of inspiring and agreeable our consumers.”
Martina King, Aurasma’s managing director, said: “We are thrilled to be working with such a well loved manufacturer as Clarks on this exciting campaign. We all love shoe shopping but now customers can elongate that experience by browsing a new range of Clarks footwear before they even step inside a collect. Clarks are taking their fashion credentials to the next level so it is only fitting that modern technology like Aurasma should labourers them along the way.
Source: The Drum